Wednesday, August 1, 2012

Amtrak Starts Advertising To Gay Families




My Husband and I took a trip to Fort Worth on Amtrak a few months ago and LOVED it.  The seats are roomy, the dining car was very enjoyable and the observation car had a great panoramic view of the beautiful Texas landscape.  


J.C. Penney did it and now so has Amtrak. It has launched a promotional campaign that includes gay families.

As part of an effort to market its standard discounted family travel program, for the first time, the national passenger rail company included gay families in its materials. In an online ad sent by Instinct magazine to its email subscribers, a photo of same-sex parents with their child is featured.
Two version of the ad, one with a picture of a male couple and another with a female couple, were distributed.  Both versions include the headline: Priceless Family Moments Are Now Affordable.  The ad goes on to promote Amtrak's 50% off campaign for children age 2 to 15 who are traveling with an adult, and directs readers to its gay travel websitewww.AmtrakRideWithPride.com.

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