A fascinating memo from George W. Bush's 2004 pollster, Jan van Lohuizen. In it, he argues that it's time for the Republican party to embrace gay marriage because the polls on the subject are changing so quickly. He even notes that this isn't just a generational issue, where the younger generation is simply better than the older, but rather that support for marriage equality is growing significantly, year by year, among all generations.
“As more people have become aware of friends and family members who are gay, attitudes have begun to shift at an accelerated pace. This is not about a generational shift in attitudes, this is about people changing their thinking as they recognize their friends and family members who are gay or lesbian.”