John Avarosis at AmericaBlog thinks this U.K. video may miss the mark. He thinks it may turn off the intended audience that it is trying to convince by showing a very tender kiss between the 2 men. I disagree. I think the video does a great job of "humanizing" both men before the kiss. It takes its time to portray the emotional expressions of both men during this homecoming. I think anyone can identify with either one of the two. The kiss that follows only reinforces the emotion that we have already seen and identified with. I think the ad works, not just for gays but for anyone that is "ready" to be convinced.
Also, the kiss takes place after a marriage proposal. Without the kiss, the scene would seem fake. It would seem too self-aware, trying too hard to be "acceptable". Including the kiss is a very clever way of showing how natural the situation is. Love is Love and a marriage proposal, if accepted, is always followed by a kiss.
What do you think? Will this ad work for straight people "on the fence" about gay marriage? Leave and comment to discuss.